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NATURE'S BAKE SDN BHD

INTRODUCTION

Nature's Bake was set up in the year 1990 to cater for the consumers who are increasingly aware of the relationship between their eating habits and their health. The recent craze for fitness and sound nutrition has sparked a new awareness of what we are eating.

THE PRODUCTS

With Nature's Bake, we make tasty bread that is in line with healthy and conscious diet. Bread with its own unique character that is high in fiber and contain a variety of whole grains that will appeal to this growing consumer group. Whole grain breads are not only loaded with complex carbohydrates but also with B Vitamins (Riboflavin, Niacin, Thiamin) and iron. Also they are usually low in fat or cholesterol and always high in fibre. Whole grains also contain protein. In our baking we consider the nutritional value of ingredients use as very importants. We restructure  our recipe to use ingredients that meet basic nutritional standards. Only then will consumers have a complete array of healthful bakery choices.

       MISSION

Our mission is to be the recognized leader in the Flat Breads industry with highly differentiated quality products in our target markets and to supply a wide range of natural, wholesome, nutritious good tasting bakery products of excellent value at affordable prices to our customers. Thereby, gaining and holding their respect and loyalty.

HISTORY

It was in the 1990's Nature's Bake brands which are still popular today entering the market place. Over the years, the company has gained a reputation of supplying wholesome, healthy and high quality breads and confectioneries at affordable prices.While Nature's Bake Sdn Bhd was incorporated in January 1999 and is therefore a modern company, it originates from a family enterprise with more than 25 years of experience in the bakery business.

Nature's Bake manufacture, market and distribute bakery products which are known and respected by consumers, retail grocers, food service operators and industrial customers. Our bakery products are baked daily at our premises to ensure Oven Fresh Product to our valued customers. A majority of the company's products are sold under the Nature's Bake brandmark. 

COMMITMENT

Nature's Bake is committed to produce safe, wholesome, healthy and high quality breads in accordance to the international standard  requirements of HACCP and GMP.

STRATEGY

Nature's Bake's strategy is to follow closely the worldwide growth in the consumption of bread and responding to changing trends in established ones. We believe in working closely with our customers to continuously improving existing products as well as to develop new or specialized products to meet customer's changing needs.

As always at Nature's Bake special consideration is given to the naturalness of its products and the application of an ecological culture to the food industry.

Currently, there is about 45 staff (local & foreigner) in the whole factory (including office workers). The operation runs on a single shift from 8.00am-5.00pm.
 

NATURE OF OPERATION

•!• PITA/NAAN,TORTILLA MANUFACTURING PLANT OPERATION

•!• PRODUCING YEAST RAISED BUNS & ROLL AND  CEREAL LOAF

•!• SUPPLYING TO HYPERMARKETS, FAST FOOD OUTLETS AND RESTAURANTS

•!• PRODUCTS MARKETED BY MARKETING DEPARTMENT WITH A MARKETING MANAGER

•!• PRODUCTION LEAD BY A PRODUCTION MANAGER WITH 50 COMMITED WORK FORCE

•!• PRODUCT PACKED IN CONTROLLED PACKING ROOM

•!• HACCP CERTIFIED BY  3RD PARTY ACCREDIATION COMPANY 

•!• FINISHED PRODUCT DELEVERY DONE BY OWN LOGISTIC TEAM

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